‘’We help Founders find the right investor. We help investors save time and invest in startups with a validated Marketing culture.’’
For the Founder
Rodller helps organizations in their fund raising efforts. This does not only go through our network of investors, but also through hands on processes to prepare the MVP, the Digital Strategy as well as doing a full due diligence on the Business Plan. We help valuating and prepare your pitch.
Nevertheless, we feel the ingredients for a successful raise are beyond just industry, product and founders. A big chunk is now in the ‘capability to execute’ when it comes down to Brand, Digital and Lead Sourcing.
Rodller will make sure you have the right calibrated story, we will optimize your Marketing efforts and the dollar spend that goes with it. Our Investor community understands that Brand, Digital Marketing and Lead Sourcing/Sales, is one of the key pillars of success. We represent that part of the process with the Rodller methodologies.
For the Investor
For every 1,000 leads a VC fund looks at, it’ll invest in maybe five ventures. Many Founders are struggling to see the dark side of their own ideas, and are often not being challenged. They are victims of their own tunnel vision. We help investors to strike promising deals, with less time spent and reduced risk.
We take multiple ‘due diligence’ roles upon us. We validate the Business Plan, the industry and the vision. We take an operational stand by putting in place their Digital Strategy. We collaborate with the Founders and get to know them real well. We have a set of criteria they need to pass, prior to proposing them to our Investment and VC community. This will save a lot of time for our Investment community, and only those firms with operational Marketing processes and real transaction capabilities are candidates. This is not only good for the investor, but also good for the Founder. Last but not least, we will challenge the Founders and we will only shortlist what we think is the right investment for our investors community.
Below you can see a typical process for onboarding a new Startup or Organization
Venture selection process
Most VC’s or investors identify startups from a range of sources including accelerators, incubators, universities, angel groups, advisors, investor network, and investment personal connections. Think of Rodller as an easy to use Portal where all Candidates are listed that past the initial ‘Rodller’ criteria.