Email Marketing, don’t allow your customers to forget about you

Email marketing is used to promote your business, to cultivate relationships with potential customers, keep current customers informed and updated about your brand, offer coupons to encourage customer loyalty, and more!

It is a direct form of marketing, and it is much more efficient for your wallet and for the environment since it’s totally paperless!

Some people think email marketing is outdated, but they couldn’t be more wrong. Email marketing has been utilized since shortly after the birth of the Internet. It has evolved considerably since then and still is useful marketing tool. In fact, many entrepreneurs argue that email marketing is more important now than ever before. There’s a good reason 85% of U.S. retailers consider email marketing as one of the most effective customer tactics today!

Email marketing is used to build trust with customers over time, it is also an effective way to keep your customers informed about new sales, products or promotions you are offering. People want to stay informed about your brand, and email marketing is one of the best ways to stay engaged with that audience/customers. Some interesting facts are that 94% of Internet users use email and 75% of adult online users say email marketing is actually their preferred marketing method!

Do you want to run a successful email marketing campaign?

With around 269 billion emails sent each day, there’s a lot of competition for your audience’s attention. This is how we plan your first or new successful email campaign and why you will be safe from failure with us.

It’s essential to do email marketing right, so you can reach your target audience and keep their interest.

If you don’t know what email campaign is, and why is important, this is our answer.

An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales. 

First step in which we help you is to build a targeted email list. We do all needed research about your business. We made a “profile” of people who would be interested in your product or services. So when we start a campaign emails will get only people that will be potentially interested in what you are offering.

For example if you are selling baby products. Your target group will be new moms or if you are offering some product for “older skin to look younger and fresh” target group will be older woman. As we know that women are more in cosmetics so they probably will be a good target for your product to sell.

So the most successful email marketing campaigns start with an email list full of qualified leads that are interested in what you have to offer. The best way to build a targeted email list is to convert your website visitors into subscribers.

But did you know that on average, 80% of your website visitors will leave your site for good, without signing up to your newsletter?

Generating new leads and newsletter singing up

Exit-intent popups

That’s why we recommend using exit-intent popups to convert those abandoning visitors into subscribers and customers.

Exit-intent popups detect user behavior to prompt them with a targeted campaign at the precise moment they are about to leave your site. In that way, with some interest design and copywriter they will subscribe and be one of new leads.

Planing, Writing, Designing, Optimising and Sending emails

Next step that we do is a second important part after getting your new subscriber is to send welcome email. This is start of your and customers relationship. Next step is to create and email that will convince these leads to buy your product and service. This can be done by giving leads through emails useful information about your business, products or service. So our job here will be to prepare email campaign for different types of situations. For example: new subscribers, discounts, offers, news and others. And plane their flow.

This is our next step in the process. After we do all needed research, target your audience, get you more leads, plane email flow, we need to write good email content. An email will represent your offer, with CTA – Call to Action buttons, images and all needed information. At the end we will add nice design that matches your branding.

Split Test and Track

Sending your email is just the first step in achieving email marketing success. But you’ve got to collect data to improve future campaigns.

That means testing everything: design and layout, email marketing copy, subject lines and calls to action. Consider testing emails with different segments and experimenting with email send times, too.

You’ll also want to monitor email analytics from your service provider relating to opens, clicks, unsubscribes and forwards. This will enable you to figure out what’s working and what’s not with email marketing.

Our goal and mission is to help your business in the best way! With our team of professional you can get all this in one place in high level of quality. Do not hesitate to contact us right now! Dive into through digital world and digital marketing future with latest techniques and experience.

Written by Milica Gubecka

I am extremely organized and result-oriented entrepreneur. I take care of all visual elements of any online product, bringing it to the next step to user experience and user interface presentation. Quality and perfection is something that is in front of my experience for all these years in the digital world. Today “good design means good business”, and that is my specialty.