{"id":12288,"date":"2024-08-06T14:15:08","date_gmt":"2024-08-06T14:15:08","guid":{"rendered":"https:\/\/www.rodller.com\/?page_id=12288"},"modified":"2025-11-21T08:27:21","modified_gmt":"2025-11-21T08:27:21","slug":"markenstrategie","status":"publish","type":"page","link":"https:\/\/www.rodller.com\/de\/markenstrategie\/","title":{"rendered":"Markenstrategie"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull mh-358 seo show-lg-screen-only\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"358\" class=\"wp-block-cover__image-background wp-image-4331\" alt=\"brand strategy hero image\" src=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1.png\" data-object-fit=\"cover\" srcset=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1.png 1440w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-300x75.png 300w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-1024x255.png 1024w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-768x191.png 768w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-553x137.png 553w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-1140x283.png 1140w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-360x90.png 360w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-750x186.png 750w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-w1140 mt-mb-0 mh-358 is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column container-w1140 mt-mb-0 pt-pb-0 is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"yoast-breadcrumbs mb-0\"><span><span><a href=\"https:\/\/www.rodller.com\/\">Home<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\">Markenstrategie<\/span><\/span><\/div>\n\n\n<div style=\"height:101px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading mt-0\" style=\"font-size:60px\"><strong>Markenstrategie<\/strong><\/h1>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull mh-358 seo hide-desktop show-mobile-hero-sm\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"358\" class=\"wp-block-cover__image-background wp-image-4331\" alt=\"brand strategy hero image\" src=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1.png\" data-object-fit=\"cover\" srcset=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1.png 1440w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-300x75.png 300w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-1024x255.png 1024w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-768x191.png 768w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-553x137.png 553w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-1140x283.png 1140w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-360x90.png 360w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1-750x186.png 750w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-w1140 mt-mb-0 is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column container-w1140 mt-mb-0 pt-pb-0 is-layout-flow wp-block-column-is-layout-flow\"><div class=\"yoast-breadcrumbs mb-0\"><span><span><a href=\"https:\/\/www.rodller.com\/\">Home<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\">Markenstrategie<\/span><\/span><\/div>\n\n\n<div style=\"height:101px\" aria-hidden=\"true\" class=\"wp-block-spacer mob-d-none\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading mt-0\" style=\"font-size:60px\"><strong>Markenstrategie<\/strong><\/h1>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:121px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns container-w1140 is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pt-pb-0 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center p-text mb-30 no-margin-top has-text-color\" style=\"color:#808081;font-size:17px\">Eine starke Markenidentit\u00e4t ist auf dem heutigen, hart umk\u00e4mpften Markt unerl\u00e4sslich. Eine starke Markenidentit\u00e4t hebt ein Unternehmen von seinen Mitbewerbern ab. Wir bei Rodller glauben, dass es wichtig ist, Vertrauen und Loyalit\u00e4t bei den Kunden aufzubauen. Mit einer Marke kann sich ein Unternehmen von seinen Mitbewerbern abheben und sein Angebot differenzieren. Eine Marke hilft, eine emotionale Bindung zu den Kunden aufzubauen und bietet eine klare Plattform f\u00fcr die Kommunikation Ihres einzigartigen Wertangebots. Schlie\u00dflich tr\u00e4gt eine starke Markenidentit\u00e4t dazu bei, den Wiedererkennungswert und den Bekanntheitsgrad der Marke zu steigern, was zu h\u00f6heren Ums\u00e4tzen und Gewinnen f\u00fchren kann. Wir verwenden geschicktes Design, Sprache, Inhalte und andere Mittel wie Videos, um die emotionale Verbindung zu vermitteln.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-square\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.rodller.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kontakt<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/rodller-process.svg\" alt=\"rodller process\" class=\"wp-image-3860\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center gap-100 mobile-flex-col-reverse no-margin-bottom is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light has-parallax has-custom-content-position is-position-bottom-right cover-col\" style=\"min-height:368px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div role=\"img\" class=\"wp-block-cover__image-background wp-image-6948 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/05\/img-join-us-1.png)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<figure class=\"wp-block-image size-full  fade-from-down-slow top-image\"><img decoding=\"async\" width=\"912\" height=\"736\" src=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/05\/Group-47374.png\" alt=\"mountain\" class=\"wp-image-6950\" srcset=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/05\/Group-47374.png 912w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/05\/Group-47374-300x242.png 300w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/05\/Group-47374-768x620.png 768w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/05\/Group-47374-553x446.png 553w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/05\/Group-47374-360x291.png 360w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/05\/Group-47374-750x605.png 750w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading mt0 black-heading mt-0 mb-32\"><strong>Rodller Branding-Prozess<\/strong><\/h2>\n\n\n\n<p class=\"mb-32 mw-544\">Der Ansatz von Rodller f\u00fcr die Markenstrategie beginnt mit einem tiefen Verst\u00e4ndnis des Ethos Ihrer Marke, Ihrer Gesch\u00e4ftsziele, Ihrer Zielgruppe und Ihrer Marktlandschaft. Wir arbeiten eng mit unseren Kunden zusammen, um einen einzigartigen Markenzweck, eine Mission und Werte zu entwickeln, die das Wesen Ihres Unternehmens erfassen und Sie von Ihren Mitbewerbern abheben. Darauf aufbauend entwickeln wir ein koh\u00e4rentes Brand Messaging und eine visuelle Identit\u00e4t, die mit Ihrer Markenstrategie \u00fcbereinstimmen und Ihre Zielgruppe ansprechen. Unser Team aus erfahrenen Designern, Redakteuren und Marketingfachleuten arbeitet zusammen, um ein konsistentes und \u00fcberzeugendes Markenerlebnis \u00fcber alle Ber\u00fchrungspunkte hinweg zu schaffen, von Ihrer Website bis hin zu Ihren Social-Media-Kan\u00e4len. Bei Rodller wissen wir, dass eine starke Markenstrategie ein fortlaufender Prozess ist. Wir \u00fcberwachen und bewerten kontinuierlich Ihre Markenleistung und geben datengest\u00fctzte Empfehlungen zur Optimierung Ihrer Strategie, um eine maximale Wirkung und Rendite zu erzielen. Wenn Sie bereit sind, Ihre Marke auf die n\u00e4chste Stufe zu heben, kontaktieren Sie uns und vereinbaren Sie einen Beratungstermin mit unserem Expertenteam. Wir freuen uns auf die Zusammenarbeit mit Ihnen, um eine erfolgreiche Markenstrategie zu entwickeln, die das Wachstum und den Erfolg Ihres Unternehmens f\u00f6rdert.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer h-24\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-wide mt-mb-0 mobile-display-none\" style=\"background-color:#d8d8d8;color:#d8d8d8\"\/>\n\n\n\n<div style=\"height:84px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile-display-none\"><\/div>\n\n\n\n<div class=\"wp-block-columns pt-pb-0 no-margin-bottom is-layout-flex wp-container-core-columns-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pt-pb-0 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading mt-0 mb-32 has-text-color\" style=\"color:#1a1a1a;font-size:38px\"><strong>Beispiel f\u00fcr ein <\/strong>Markenbuch<\/h2>\n\n\n\n<div class=\"wp-block-columns no-padding mt-mb-0 is-layout-flex wp-container-core-columns-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column no-padding is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"531\" height=\"299\" src=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-guidelines.png\" alt=\"brand-guidelines\" class=\"wp-image-4343\" srcset=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-guidelines.png 531w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-guidelines-300x169.png 300w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-guidelines-360x203.png 360w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column no-padding is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"299\" src=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/introduction.png\" alt=\"introduction\" class=\"wp-image-4337\" srcset=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/introduction.png 531w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/introduction-300x169.png 300w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/introduction-360x203.png 360w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns no-padding mt-mb-0 is-layout-flex wp-container-core-columns-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column no-padding is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"299\" src=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/logo-application.png\" alt=\"logo-application\" class=\"wp-image-4339\" srcset=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/logo-application.png 531w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/logo-application-300x169.png 300w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/logo-application-360x203.png 360w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column no-padding is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"299\" src=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/color-palette.png\" alt=\"color-palette\" class=\"wp-image-4341\" srcset=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/color-palette.png 531w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/color-palette-300x169.png 300w, https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/color-palette-360x203.png 360w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Eine starke Markenidentit\u00e4t ist auf dem heutigen, hart umk\u00e4mpften Markt unerl\u00e4sslich. Eine starke Markenidentit\u00e4t hebt ein Unternehmen von seinen Mitbewerbern ab. Wir bei Rodller glauben, dass es wichtig ist, Vertrauen und Loyalit\u00e4t bei den Kunden aufzubauen. Mit einer Marke kann sich ein Unternehmen von seinen Mitbewerbern abheben und sein Angebot differenzieren. Eine Marke hilft, eine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Markenstrategie | Rodller \u2013 Markenaufbau &amp; Positionierung<\/title>\n<meta name=\"description\" content=\"Rodller entwickelt Ihre Markenstrategie: Positionierung, Markenaufbau und zielgruppengerechte Markenf\u00fchrung f\u00fcr nachhaltiges Wachstum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rodller.com\/de\/markenstrategie\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markenstrategie | Rodller \u2013 Markenaufbau &amp; Positionierung\" \/>\n<meta property=\"og:description\" content=\"Rodller entwickelt Ihre Markenstrategie: Positionierung, Markenaufbau und zielgruppengerechte Markenf\u00fchrung f\u00fcr nachhaltiges Wachstum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rodller.com\/de\/markenstrategie\/\" \/>\n<meta property=\"og:site_name\" content=\"Rodller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rodllerHQ\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T08:27:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@RodllerOffice\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rodller.com\/de\/markenstrategie\/\",\"url\":\"https:\/\/www.rodller.com\/de\/markenstrategie\/\",\"name\":\"Markenstrategie | Rodller \u2013 Markenaufbau & Positionierung\",\"isPartOf\":{\"@id\":\"https:\/\/www.rodller.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rodller.com\/de\/markenstrategie\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rodller.com\/de\/markenstrategie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1.png\",\"datePublished\":\"2024-08-06T14:15:08+00:00\",\"dateModified\":\"2025-11-21T08:27:21+00:00\",\"description\":\"Rodller entwickelt Ihre Markenstrategie: Positionierung, Markenaufbau und zielgruppengerechte Markenf\u00fchrung f\u00fcr nachhaltiges Wachstum.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rodller.com\/de\/markenstrategie\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rodller.com\/de\/markenstrategie\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.rodller.com\/de\/markenstrategie\/#primaryimage\",\"url\":\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1.png\",\"contentUrl\":\"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rodller.com\/de\/markenstrategie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rodller.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Markenstrategie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rodller.com\/#website\",\"url\":\"https:\/\/www.rodller.com\/\",\"name\":\"Rodller\",\"description\":\"Digital-as-a-Service\",\"publisher\":{\"@id\":\"https:\/\/www.rodller.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rodller.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rodller.com\/#organization\",\"name\":\"Rodller\",\"url\":\"https:\/\/www.rodller.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.rodller.com\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Rodller\"},\"image\":{\"@id\":\"https:\/\/www.rodller.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/rodllerHQ\/\",\"https:\/\/x.com\/RodllerOffice\",\"https:\/\/www.linkedin.com\/company\/rodller\/\",\"https:\/\/sk.pinterest.com\/rodller\/\",\"https:\/\/www.youtube.com\/channel\/UCcxDAcsIm2CPDcA00AF4vvw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Markenstrategie | Rodller \u2013 Markenaufbau & Positionierung","description":"Rodller entwickelt Ihre Markenstrategie: Positionierung, Markenaufbau und zielgruppengerechte Markenf\u00fchrung f\u00fcr nachhaltiges Wachstum.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rodller.com\/de\/markenstrategie\/","og_locale":"de_DE","og_type":"article","og_title":"Markenstrategie | Rodller \u2013 Markenaufbau & Positionierung","og_description":"Rodller entwickelt Ihre Markenstrategie: Positionierung, Markenaufbau und zielgruppengerechte Markenf\u00fchrung f\u00fcr nachhaltiges Wachstum.","og_url":"https:\/\/www.rodller.com\/de\/markenstrategie\/","og_site_name":"Rodller","article_publisher":"https:\/\/www.facebook.com\/rodllerHQ\/","article_modified_time":"2025-11-21T08:27:21+00:00","og_image":[{"url":"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1.png"}],"twitter_card":"summary_large_image","twitter_site":"@RodllerOffice","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"6\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rodller.com\/de\/markenstrategie\/","url":"https:\/\/www.rodller.com\/de\/markenstrategie\/","name":"Markenstrategie | Rodller \u2013 Markenaufbau & Positionierung","isPartOf":{"@id":"https:\/\/www.rodller.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rodller.com\/de\/markenstrategie\/#primaryimage"},"image":{"@id":"https:\/\/www.rodller.com\/de\/markenstrategie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1.png","datePublished":"2024-08-06T14:15:08+00:00","dateModified":"2025-11-21T08:27:21+00:00","description":"Rodller entwickelt Ihre Markenstrategie: Positionierung, Markenaufbau und zielgruppengerechte Markenf\u00fchrung f\u00fcr nachhaltiges Wachstum.","breadcrumb":{"@id":"https:\/\/www.rodller.com\/de\/markenstrategie\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rodller.com\/de\/markenstrategie\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.rodller.com\/de\/markenstrategie\/#primaryimage","url":"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1.png","contentUrl":"https:\/\/www.rodller.com\/wp-content\/uploads\/2023\/04\/brand-strategy-hero-img-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rodller.com\/de\/markenstrategie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rodller.com\/"},{"@type":"ListItem","position":2,"name":"Markenstrategie"}]},{"@type":"WebSite","@id":"https:\/\/www.rodller.com\/#website","url":"https:\/\/www.rodller.com\/","name":"Rodller","description":"Digital-as-a-Service","publisher":{"@id":"https:\/\/www.rodller.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rodller.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.rodller.com\/#organization","name":"Rodller","url":"https:\/\/www.rodller.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.rodller.com\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Rodller"},"image":{"@id":"https:\/\/www.rodller.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/rodllerHQ\/","https:\/\/x.com\/RodllerOffice","https:\/\/www.linkedin.com\/company\/rodller\/","https:\/\/sk.pinterest.com\/rodller\/","https:\/\/www.youtube.com\/channel\/UCcxDAcsIm2CPDcA00AF4vvw"]}]}},"coauthors":[],"author_meta":{"author_link":"https:\/\/www.rodller.com\/de\/author\/almimagu\/","display_name":"Rodller Team"},"relative_dates":{"created":"Posted 2\u00a0Jahren ago","modified":"Updated 5\u00a0Monaten ago"},"absolute_dates":{"created":"Posted on August 6, 2024","modified":"Updated on November 21, 2025"},"absolute_dates_time":{"created":"Posted on August 6, 2024 2:15 p.m.","modified":"Updated on November 21, 2025 8:27 a.m."},"featured_img_caption":"","featured_img":false,"series_order":"","_links":{"self":[{"href":"https:\/\/www.rodller.com\/de\/wp-json\/wp\/v2\/pages\/12288"}],"collection":[{"href":"https:\/\/www.rodller.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rodller.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rodller.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rodller.com\/de\/wp-json\/wp\/v2\/comments?post=12288"}],"version-history":[{"count":1,"href":"https:\/\/www.rodller.com\/de\/wp-json\/wp\/v2\/pages\/12288\/revisions"}],"predecessor-version":[{"id":12289,"href":"https:\/\/www.rodller.com\/de\/wp-json\/wp\/v2\/pages\/12288\/revisions\/12289"}],"wp:attachment":[{"href":"https:\/\/www.rodller.com\/de\/wp-json\/wp\/v2\/media?parent=12288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}