Doing Content Marketing in Singapore the right way

Doing Content Marketing in Singapore the right way

Singapore is an amazing place. It is driven entirely on Human Capital, innovation and clear long term Government policies. It is a very interesting Market place for many Startups. It is an actual breeding ground for many great innovative startups, covering the entire South East Asia market place.

Getting into this Marketplace, you will need Content Marketing. A lot of Content Marketing. Singaporeans spend on average 8 hours and 7 minutes a day online – just over a third of their lives. The internet usage is significantly above the global average of 6 hours and 4 minutes online each day. So yes, Digital Marketing with a focus on Content Marketing in Singapore makes sense.

Content Marketing is the ultimate no costs organic growth strategy. In order to see the value of Content Marketing, you need to understand the basics of SEO itself.

So what is SEO in a nutshell?

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. There are different sites that need SEO attention such as Yahoo, Bing and Google. Obviously, Google is the most dominant one, but we recommend to not ignore other search engines. It’s important to note that Google is responsible for the majority of the search engine traffic in the world. This may vary from one industry to another, but it’s likely that Google is the dominant player in the search results that your business or website would want to show up in. So how does Google determine which pages to return in response to what people search for? How do you get all of this valuable traffic to your site? The answer is mostly in Content Marketing.

If we stick to Google SEO we need to keep a few Content Marketing rules in place.

  • Google is looking for pages that containhigh-quality, relevant information relevant to the searcher’s query.
  • Google’s algorithm determines relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, based on the keywords it contains and other factors (known as “ranking signals”).
  • Google determines “quality” by a number of means, but a site’s link profile – the number and quality of other websites that link to a page and site as a whole – is among the most important.

Obviously, Blog writing is an important component in any Content Marketing Strategy. Blogs are informal articles written for the purpose of showing thought leadership and expertise on a topic. They are a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website. In today’s world, Blog writing is critical for SEO and Content Strategies. Blog writing, and it’s key words, is a continuous process. It is both playing its role in SEO as well as subject matter authority.

Another great way to get Content Marketing in Singapore to work well, is News Publishing. Adding a dedicated news section to your website can keep fresh content flowing through your website, content that will attract visitors and will give the search engine bots a regular stream of data to assess. The relation ‘news and SEO’ is very direct. Standard SEO is very much focused on the long term improvements of a website’s content and authority to grow traffic and Digital Trust. But with news the effects of SEO are often felt within a few days. News SEO is could be seen as ‘real-time SEO.’ When you get it right in news SEO, it will bubble up fast.  News Publishing is something that needs to be done with a sharp spirit.

Finally, a known suspect of Content Marketing is Social Media. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat and… TikTok. Social Media requires a thought through process and a proper strategy. Rampaging tweets in an ad hoc manner is a clear sign of poor strategy and also gives a sense of no control. Before going down the road of Social Media Marketing, it is important on how this is used getting a predictable outcome in the Singapore market.

About Rodller

Rodller provides the key ingredients to Startups from pre-Seed all the way to Series A/B. We are strong believers that these ingredients are Digital Marketing, Application Development and Fundraising with Rodller Capital. We are located in Europe and Singapore. Our Customers are anywhere from South East Asia to Europe, to the USA. Startups can thrive by using the right ingredients at the right time. Welcome to Rodller!

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